To gain respect while simultaneously getting people to kick the Wilsons down a notch where they "belong".
That popped a thought across my mind that I'd never had before. The Wilsons were kind of the "working class" cousins to Mike Love's more solidly middle class upbringing, right? And Mike talks about the success of his dad and the work ethic, etc. But their business went under right before the rise of the BBs, yes?